A much maligned and misunderstood subject that should be at the heart of everything your business does. By the way, marketing is not a process; it is the entire business seen from the customer’s point of view. See the chart above for details.
The first thing I’ll do, if we start working together, is to run a workshop with you and all your senior managers who have a say in how the business is run, to establish some clear facts about the business – that everyone in it is unanimous about:
• Who is your customer target market?
• What is your business’s uncommon offering?
• How can you best describe that to your target market(s) – in as few words as possible?
• And what actions can you take to establish those words as exclusive to you and your business?
Once that is clear and agreed by all, then you can start putting in place a communications strategy to tell everyone not only that you exist but why.
As an ex-marketing services agency owner, I can help you not only write a practical marketing plan, but deliver it. From writing a creative brief, through copywriting, art direction, proof-reading and print buying, I’ll help you project manage, to make the plans become reality.
Does your web-site generate good quality leads and is it a cash generator rather than a drain on resources?
Do you have printed literature that reflects the quality of the business?
Are you carrying out regular marketing activity (that means each and every week of the year)?
Are you testing and measuring all of that activity and putting in place a process of constant improvement based on that evaluation?
Do you have a comprehensive digital marketing strategy that brings in a large proportion of your business?
Is there an option to put in place an e-commerce resource, and if so, what is stopping it happening?
Are you doing at least ten different things every week to generate interest in and enquiries for your products or services?
For a discussion about all these questions, and more, get in touch.
Any first meeting is always free and without obligation.
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