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Hilltop Consultancy

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Marketing

A much maligned and misunderstood subject that should be at the heart of everything your business does. By the way, marketing is not a process; it is the entire business seen from the customer’s point of view. See the chart above for details.

The first thing I’ll do, if we start working together, is to run a workshop with you and all your senior managers who have a say in how the business is run, to establish some clear facts about the business – that everyone in it is unanimous about:

• Who is your customer target market?

• What is your business’s uncommon offering?

• How can you best describe that to your target market(s) – in as few words as possible?

• And what actions can you take to establish those words as exclusive to you and your business?

Once that is clear and agreed by all, then you can start putting in place a communications strategy to tell everyone not only that you exist but why.

As an ex-marketing services agency owner, I can help you not only write a practical marketing plan, but deliver it. From writing a creative brief, through copywriting, art direction, proof-reading and print buying, I’ll help you project manage, to make the plans become reality.

Does your web-site generate good quality leads and is it a cash generator rather than a drain on resources?
Do you have printed literature that reflects the quality of the business?
Are you carrying out regular marketing activity (that means each and every week of the year)?
Are you testing and measuring all of that activity and putting in place a process of constant improvement based on that evaluation?
Do you have a comprehensive digital marketing strategy that brings in a large proportion of your business?
Is there an option to put in place an e-commerce resource, and if so, what is stopping it happening?
Are you doing at least ten different things every week to generate interest in and enquiries for your products or services?

For a discussion about all these questions, and more, get in touch.
Any first meeting is always free and without obligation.

WHAT?
WHY?
HOW?

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Free booklet for every reader

This 50-page booklet summarises everything you need to know about business growth. Send for your free copy (paper or electronic) to dave@hilltopconsultancy.co.uk

 

A 320-page personal record of setting up, growing and selling a marketing agency: part memoir, part business handbook, part comic novel.  Set in Oxford in the 1980’s and 90’s it documents the fun and games, and pain and heartache we telescoped into 12 short years. The title is taken from the scurrilous in-house ‘newsletter’ our creative department compiled a couple of times a year, to debunk any of our employees who… oh, just anyone who worked for us (including me).

Interested? The first chapter is free at www.theunprincipled.com  If you want to acquire a copy, it is available through Amazon, on Kindle, or through your local bookshop (they will have to order it for you) – or just ask me for a copy direct via dave@hilltopconsultancy.co.uk

Here is a film of an interview with me about the book, shot at Langan’s restaurant in London.

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Contact details

Landline (preferred out here in the sticks): 01844 237450

Mobile: 07836 334150

E-mail: dave@hilltopconsultancy.co.uk

Recent Posts

  • Growing Sustainably
  • Systems and Processes
  • 10 Best Ways To Achieve Growth
  • Loyalty: Too Often Taken For Granted?

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