Little Green Business Growth Book
You want to grow. You need to grow. But how best to go about it? Here are a few ideas to get you started on the process.
An A6 pocket book that condenses my key business experience and knowledge into 56 pages, FREE to small business owner/managers. Go here for more details and your free book (available as paper or electronic).
From start-up to sell-out, a 320-page roller-coaster covering fifteen years in the life of a small business owner, in my case a marketing services agency: part memoir, part comic novel, part business handbook.
When I started, or at least co-founded, a small sales promotion agency called Marketing Principles in Oxford 30 years ago, I had no idea about the dramas that would ensue, or the mixture of fun and games and pain and heartache that could be telescoped into 12 short years.
I needed to get a lot of this off my chest for cathartic and purely selfish reasons, but in doing so, and in my current role as small business advisor/coach/mentor/NEC, I realised along the way that the lessons learned might be instructive as well as just entertaining, which is where it originally started.
The title is taken from the scurrilous in-house ‘newsletter’ our creative department took to compiling a couple of times a year, to debunk any of our employees who… oh, just anyone who worked for us (including me).
We begin the journey in 1985. The key protagonists (at the beginning) all have gainful employment at another local agency, and on the face of it should be content with their lot. But then this thing called ambition comes knocking, and a 12-year roller coaster ride begins.
Try the first chapter online FREE at www.theunprincipled.com If you’re hooked, it’s available on Amazon click here, Kindle, through your local bookshop – or just ask me for a copy and I’ll send you one direct (I make more profit that way).
As a further flavour, here is a film that was shot at Langan’s – Michael Caine’s erstwhile London restaurant – of an interview with me about some of the book’s more contentious contents:
I Made Britain video